Yogyakarta, September 24, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course with the fourth meeting focusing on business opportunities in religious travel services, particularly Hajj and Umrah. The session featured guest lecturer Muhammad Egata Asysyakur, S.S., CTL., who shared comprehensive insights into the world of pilgrimage travel businesses and their relevance to Arabic Studies graduates.

In this session, students were introduced to the fundamental concepts of Umrah Travel Organizers (PPIU) and Special Hajj Travel Organizers (PIHK). They learned about organizational structures, the operational flow of travel agencies, and the detailed planning of pilgrimage packages. The lecture also covered crucial components of the business, including airline tickets, accommodations in Makkah and Madinah, visas, travel insurance, pilgrimage equipment, and strategies for setting competitive Umrah package prices.

Beyond the technical aspects, the lecture emphasized the importance of business ethics rooted in Islamic values. Egata highlighted that entrepreneurship in the Hajj and Umrah sector is not solely about profit-making but also carries a profound responsibility to deliver trustworthy, comfortable, and high-quality services to pilgrims. Honesty, professionalism, and sincere service were underscored as essential foundations for building a sustainable and impactful business.

The lecture aimed to broaden students’ perspectives on the vast potential of the growing religious travel industry while demonstrating how Arabic language proficiency, cultural understanding, and international networks can serve as valuable assets in developing businesses in this sector.

Through this course, the Arabic Study Program at UGM reaffirms its commitment to producing graduates who are not only academically competent but also well-prepared to contribute meaningfully to the business world, upholding ethical values and sustainability in their entrepreneurial journeys.

Author: Muhammad Ardiansyah

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