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UGM Arabic Students Develop Personal Branding through Digital Content Creation in the Tenth Entrepreneurship Class
AcademicBerita (inggris)Lecture Thursday, 6 November 2025
UGM Arabic Study Program Students Develop Personal Branding through Digital Content Creation in the Tenth Entrepreneurship Class
Yogyakarta, November 3, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its tenth session of the Entrepreneurship course with the theme “Optimizing Digital Potential in Business Development.” This session built upon the previous meeting’s topic, focusing on the use of digital media for business promotion but with a more practical and creative approach through a review of student group assignments.
In this meeting, lecturer and guest speaker Reisa Nurma Boruregar, S.S., centered the discussion on reviewing students’ creative video projects that illustrated their personal five-year life plans. Through this assignment, students were encouraged to project their future goals—such as graduation targets, plans for pursuing a master’s degree, or professional career aspirations—and transform these ideas into engaging and innovative visual content.
The assignment aimed to train students in building personal branding and self-promotion through digital media, aligning with the current professional landscape that values online presence and digital identity. Each group presented their video projects in class and received direct feedback from Reisa and their peers on aspects such as visual presentation, narrative flow, and communication strategy.
Through this tenth session, Arabic Literature students gained deeper insights into digital promotion strategies while applying them in a personal and reflective context. This project-based learning approach also demonstrated that the Entrepreneurship course in Arabic Literature UGM goes beyond theory, emphasizing hands-on creativity and digital literacy as essential skills for modern graduates.
The course also contributes to the advancement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by fostering practical, 21st-century skill-based learning; SDG 8 (Decent Work and Economic Growth) by preparing students to thrive in creative and digital industries; and SDG 9 (Industry, Innovation, and Infrastructure) by promoting the use of technology and innovation in sustainable self-development and entrepreneurship.
Author: Muhammad Ardiansyah
#SastraArabUGM
#SDGs4:QualityEducation
#SDGs8:DecentWorkandEconomicGrowth
#SDGs9:Industry,Innovation,andInfrastructure
Two Students from Arabic Study Program UGM Advance to the Semifinal Round of the Al-Istiqama International Arabic Public Speaking Competition 2025
Berita (inggris)CompetitionInternational Wednesday, 5 November 2025
Two Students from Arabic Study Program UGM Advance to the Semifinal Round of the Al-Istiqama International Arabic Public Speaking Competition 2025
Yogyakarta, October 24, 2025 – Two students from the Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM) — Sultan Amirul Muttaqin and Jibriel Sayyid Ishaq — have successfully advanced to the semifinal round of the Al-Istiqama International Arabic Public Speaking Competition 2025. They are two of only 17 participants selected from various countries who made it through after an intense and highly competitive preliminary stage.
In the semifinal round, the competition continues to be held online, with participants required to submit a new video speech addressing a different theme from the previous round. This stage serves as a crucial opportunity for Sultan and Jibriel to demonstrate their analytical depth, creative thinking, and contextual argumentation skills on pressing global issues.
The Arabic Study Program continues to provide comprehensive support for Sultan and Jibriel during this phase, including guidance in speechwriting, training in articulation, intonation, and body language, as well as assistance with video recording and editing. This ongoing support reflects the program’s strong commitment to nurturing students’ linguistic, rhetorical, and cultural competencies on the international stage.
Sultan and Jibriel’s participation in this competition also exemplifies the Arabic Study Program’s contribution to advancing the Sustainable Development Goals (SDGs) — particularly SDG 4 (Quality Education), SDG 16 (Peace, Justice, and Strong Institutions), and SDG 17 (Partnerships for the Goals). Their success not only brings pride to the university but also serves as an inspiration for fellow Arabic Literature students to continue developing their potential, engaging in international arenas, and representing Indonesia through language, intellect, and culture.
Author: Muhammad Ardiansyah
#SASTRAARAB
#SASTRAARABUGM
#FIBUGM
#SDGS4:QualityEducation
#SDGS16:PeaceJusticeandStrongInstitutions
#SDGS17:PartnershipsforGoal
UGM Arabic Study Program Students Win 2nd Place in Essay Presentation Competition at Arabic Fair UNS 2025
AchievementBerita (inggris)Student Activity Tuesday, 4 November 2025
UGM Arabic Study Program Students Win 2nd Place in Essay Presentation Competition at Arabic Fair UNS 2025
Yogyakarta, October 18, 2025 – Students from the Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM), have once again brought pride to their university at the national level. The team, consisting of Muhammad Al Hasan and Faqih Hidayatulloh, successfully won 2nd Place in the Essay Presentation Competition at the Arabic Fair 2025.
The Arabic Fair 2025 is an annual competition organized by the Arabic Literature Study Program, Faculty of Cultural Sciences, Universitas Sebelas Maret (UNS), and supported by the QISAR Arabic Student Association. The event serves as a platform to broaden academic perspectives and enhance students’ competencies in Arabic language and literature.
In the Essay Presentation category, Muhammad Al Hasan and Faqih Hidayatulloh competed against participants from universities across Indonesia. The category challenged students not only to compose their ideas in a written essay but also to present them persuasively and comprehensively before the judges. Through determination and hard work, the UGM team demonstrated their exceptional quality, securing the 2nd best position and outperforming many other competitors. Remarkably, both are first-semester students, making their achievement even more impressive as they competed alongside senior-level participants.
Expressing their gratitude, the team emphasized the importance of confidence and perseverance in academic pursuits. “We worked day and night to prepare for this competition. But we believe this achievement is not the end of our journey, it’s just the beginning of a long road ahead,” said Muhammad Al Hasan on behalf of the team.
The accomplishment of Muhammad Al Hasan and Faqih Hidayatulloh adds another milestone to the list of achievements of UGM’s Arabic Study Program students at the national level. Their success is expected to inspire and motivate fellow students to continue participating actively in competitions and academic initiatives. The Faculty of Cultural Sciences at UGM extends its warmest congratulations to the team for their remarkable achievement.
Author: Faqih Hidayatulloh & Muhammad Al Hasan
#SASTRAARABUGM
#SDGs4:QualityEducation
#SDGs16:Peace,JusticeandStrongInstitutions