Berita (inggris) – Page 7 – Program Studi Sastra Arab FIB UGM

UGM Arabic Students Develop Personal Branding through Digital Content Creation in the Tenth Entrepreneurship Class

Academic Berita (inggris)Lecture Thursday, 6 November 2025

UGM Arabic Study Program Students Develop Personal Branding through Digital Content Creation in the Tenth Entrepreneurship Class

Yogyakarta, November 3, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its tenth session of the Entrepreneurship course with the theme “Optimizing Digital Potential in Business Development.” This session built upon the previous meeting’s topic, focusing on the use of digital media for business promotion but with a more practical and creative approach through a review of student group assignments.

In this meeting, lecturer and guest speaker Reisa Nurma Boruregar, S.S., centered the discussion on reviewing students’ creative video projects that illustrated their personal five-year life plans. Through this assignment, students were encouraged to project their future goals—such as graduation targets, plans for pursuing a master’s degree, or professional career aspirations—and transform these ideas into engaging and innovative visual content.

The assignment aimed to train students in building personal branding and self-promotion through digital media, aligning with the current professional landscape that values online presence and digital identity. Each group presented their video projects in class and received direct feedback from Reisa and their peers on aspects such as visual presentation, narrative flow, and communication strategy.

Through this tenth session, Arabic Literature students gained deeper insights into digital promotion strategies while applying them in a personal and reflective context. This project-based learning approach also demonstrated that the Entrepreneurship course in Arabic Literature UGM goes beyond theory, emphasizing hands-on creativity and digital literacy as essential skills for modern graduates.

The course also contributes to the advancement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by fostering practical, 21st-century skill-based learning; SDG 8 (Decent Work and Economic Growth) by preparing students to thrive in creative and digital industries; and SDG 9 (Industry, Innovation, and Infrastructure) by promoting the use of technology and innovation in sustainable self-development and entrepreneurship.

Author: Muhammad Ardiansyah

#SastraArabUGM

#SDGs4:QualityEducation

#SDGs8:DecentWorkandEconomicGrowth

#SDGs9:Industry,Innovation,andInfrastructure

Two Students from Arabic Study Program UGM Advance to the Semifinal Round of the Al-Istiqama International Arabic Public Speaking Competition 2025

Berita (inggris)Competition International Wednesday, 5 November 2025

Two Students from Arabic Study Program UGM Advance to the Semifinal Round of the Al-Istiqama International Arabic Public Speaking Competition 2025

Yogyakarta, October 24, 2025 – Two students from the Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM) — Sultan Amirul Muttaqin and Jibriel Sayyid Ishaq — have successfully advanced to the semifinal round of the Al-Istiqama International Arabic Public Speaking Competition 2025. They are two of only 17 participants selected from various countries who made it through after an intense and highly competitive preliminary stage.

In the semifinal round, the competition continues to be held online, with participants required to submit a new video speech addressing a different theme from the previous round. This stage serves as a crucial opportunity for Sultan and Jibriel to demonstrate their analytical depth, creative thinking, and contextual argumentation skills on pressing global issues.

The Arabic Study Program continues to provide comprehensive support for Sultan and Jibriel during this phase, including guidance in speechwriting, training in articulation, intonation, and body language, as well as assistance with video recording and editing. This ongoing support reflects the program’s strong commitment to nurturing students’ linguistic, rhetorical, and cultural competencies on the international stage.

Sultan and Jibriel’s participation in this competition also exemplifies the Arabic Study Program’s contribution to advancing the Sustainable Development Goals (SDGs) — particularly SDG 4 (Quality Education), SDG 16 (Peace, Justice, and Strong Institutions), and SDG 17 (Partnerships for the Goals). Their success not only brings pride to the university but also serves as an inspiration for fellow Arabic Literature students to continue developing their potential, engaging in international arenas, and representing Indonesia through language, intellect, and culture.

Author: Muhammad Ardiansyah

#SASTRAARAB

#SASTRAARABUGM

#FIBUGM

#SDGS4:QualityEducation

#SDGS16:PeaceJusticeandStrongInstitutions

#SDGS17:PartnershipsforGoal

UGM Arabic Study Program Students Win 2nd Place in Essay Presentation Competition at Arabic Fair UNS 2025

Achievement Berita (inggris)Student Activity Tuesday, 4 November 2025

UGM Arabic Study Program Students Win 2nd Place in Essay Presentation Competition at Arabic Fair UNS 2025

Yogyakarta, October 18, 2025 – Students from the Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM), have once again brought pride to their university at the national level. The team, consisting of Muhammad Al Hasan and Faqih Hidayatulloh, successfully won 2nd Place in the Essay Presentation Competition at the Arabic Fair 2025.

The Arabic Fair 2025 is an annual competition organized by the Arabic Literature Study Program, Faculty of Cultural Sciences, Universitas Sebelas Maret (UNS), and supported by the QISAR Arabic Student Association. The event serves as a platform to broaden academic perspectives and enhance students’ competencies in Arabic language and literature.

In the Essay Presentation category, Muhammad Al Hasan and Faqih Hidayatulloh competed against participants from universities across Indonesia. The category challenged students not only to compose their ideas in a written essay but also to present them persuasively and comprehensively before the judges. Through determination and hard work, the UGM team demonstrated their exceptional quality, securing the 2nd best position and outperforming many other competitors. Remarkably, both are first-semester students, making their achievement even more impressive as they competed alongside senior-level participants.

Expressing their gratitude, the team emphasized the importance of confidence and perseverance in academic pursuits. “We worked day and night to prepare for this competition. But we believe this achievement is not the end of our journey, it’s just the beginning of a long road ahead,” said Muhammad Al Hasan on behalf of the team.

The accomplishment of Muhammad Al Hasan and Faqih Hidayatulloh adds another milestone to the list of achievements of UGM’s Arabic Study Program students at the national level. Their success is expected to inspire and motivate fellow students to continue participating actively in competitions and academic initiatives. The Faculty of Cultural Sciences at UGM extends its warmest congratulations to the team for their remarkable achievement.

Author: Faqih Hidayatulloh & Muhammad Al Hasan

#SASTRAARABUGM

#SDGs4:QualityEducation

#SDGs16:Peace,JusticeandStrongInstitutions

Arabic Study Program UGM Students Learn Digital Promotion Strategies in the Ninth Entrepreneurship Class

Academic Berita (inggris)Lecture Student Activity Thursday, 30 October 2025

Arabic Study Program UGM Students Learn Digital Promotion Strategies in the Ninth Entrepreneurship Class

Yogyakarta, October 27, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course series with the ninth session, featuring an inspiring guest speaker, Reisa Nurma Boruregar, S.S., a young entrepreneur, digital marketing practitioner, and proud alumni of the study program. In this session, Reisa delivered a lecture titled “Developing Entrepreneurship through Digital Promotion,” which focused on strategies for marketing, branding, and leveraging digital media to build sustainable businesses.

Reisa began the lecture by sharing her personal journey of starting a business from scratch, from selling products through BlackBerry Messenger to managing multiple ventures such as ReisaGarage, Jogja Nasi Bento, and Layana Indonesia. She emphasized the importance of adaptability to changes in social media algorithms and digital trends. According to her, one of the most common mistakes entrepreneurs make is their reluctance to evolve with technology and digital advertising trends, even though these are crucial to maintaining business relevance in today’s market.

Students were guided to understand how to choose the right sales platforms, identify target markets, and find products and suppliers aligned with consumer demand. Reisa also introduced various digital tools that can be used for market research, identifying trending products, and analyzing high-performing content on platforms such as TikTok and Shopee.

The session also explored effective digital marketing strategies, both paid and unpaid. Reisa explained that paid promotions could include collaborative content (collab posts), endorsements, affiliate marketing systems, and paid digital advertisements. Meanwhile, unpaid promotions could be optimized through organic content that is relatable, entertaining, inspiring, informative, visually engaging, and encourages audience interaction.

In addition to promotional strategies, Reisa also discussed the importance of setting realistic pricing structures based on production, operational, tax, commission, and profit margin considerations. Students were encouraged to think strategically about pricing and sales targets to achieve sustainable business growth.

Through this session, Arabic Study Program students not only learned about digital marketing techniques but also discovered how creativity and digital literacy can be transformed into tangible economic strength.

This course actively supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by providing practical entrepreneurial education, SDG 8 (Decent Work and Economic Growth) by fostering tech-savvy young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) through the application of digital innovation in developing competitive and sustainable business models.

Author: Muhammad Ardiansyah

#SASTRAARAB

#SASTRAARABUGM

#FIBUGM

#SDGs4:QualityEducation

#SDGs8:DecentWorkandEconomicGrowth

#SDGs9:Industry,Innovation,andInfrastructure